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What's the Green Idea? McMahon Brothers Customs Homes, Inc., Distributes $47,000 of Energy Cost Savings, One Light Bulb at a Time

Johnson, AR (PRWEB) June 25, 2007 -- During Northwest Arkansas' 2007 Premiere Parade of Homes Tour, McMahon Brothers Custom Homes, Inc. (http://www.mcmahonbros.com), is shedding light on the issue of global warming. By giving away 1,000 complimentary compact fluorescent light bulbs to those who visit 4165 Integrity in the Heritage Hills subdivision in Johnson, the builder hopes to set off a few light bulbs about "green" initiatives that exhibit respect for the environment.

"We all have a duty to fulfill our social responsibility by actively pursuing ways to become more energy-efficient and to reduce our personal carbon dioxide emissions," said Tim McMahon. "We've been using low-emission (Low-E) glass in our windows since we started building in 1992," he continued, "and now we are committed to using only energy-efficient light bulbs in our projects." McMahon cites Al Gore's eye-opening call-to-action in the Sundance Film Festival hit An Inconvenient Truth as a major influence on the builder's decision to ditch regular incandescent light bulbs in favor of fluorescent alternatives.

Winner of the 2007 Best Curb Appeal Award in its price range, the McMahon Bros. Parade Home uses 135 coiled energy-efficient light bulbs. At an average of $47 in cost savings over the lifetime of each bulb, the model home alone will save approximately $6,345 in energy expenses over the course of 7 years. With McMahon Bros. building 40 custom homes annually, McMahon believes his company can make a positive impact in the effort to curb global warming, and he challenges others to share in such a mindset.

McMahon Bros. uses airtight BioBased Insulation, a soy-based polyurethane spray-in-place foam insulation, in its homes to guard against energy loss, thereby reducing utility costs associated with heating and cooling by 30-50%. In addition, McMahon Bros. offers Lennox computer-controlled air filtration and HVAC systems for superior indoor air quality and comfort.

Finally, McMahon Bros. follows a strict recycling policy. "On all of our job sites, teams pull any cardboard and metals from our waste stream for recycling," McMahon revealed. "Our goal is to build energy-efficient, finely crafted homes imbued with a clean and distinctive 'halo of authenticity.'"

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